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UBA is looking for a Junior Training & Web Coördinator

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Register now for the UBA Media Date

Focus on Marketing Effectiveness

This is the event to sharpen your effectiveness mindset and stay ahead.
26 August 2025
Event
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  1. How agentic AI is reshaping your marketing team

    What lies beyond automation? The opportunity to start building a truly empathic brand...with...
    June 17, 2025
    Thomas De Vos, Empathy Lab
    News 60 minutes
    AgenticAI.jpg

  2. Bias in AI: risks for brands

    Generative AI reflects the biases of our society. For brands, adopting an inclusive approach...
    June 16, 2025
    Amy Arnell, The Brandtech Group
    News 60 minutes
    AI Bias society.jpg

  3. How AI is reshaping market research

    We’re in the midst of a seismic shift in the insights and intelligence industry. Power...
    June 16, 2025
    Lien Justé, Haystack Consulting
    News 60 minutes
    AI & market research.jpg

Everything about sustainably building a brand

Keep searching

Knowledge and Insights

  1. Compound Creativity at the UBA Media Date

    If you work in marketing today, chances are you’re being asked to do more with less. L...
    June 18, 2025
    Andrew Tindall, Sytem1
    News
    Andrew Tindall_crop.png

  2. Towards more transparency and mutual understanding in the influencer industry

    The Belgian influencer sector has taken a clear step towards greater professionalism, better...
    June 11, 2025
    Grégory Marchandise, UBA
    News
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  3. Stronger protection for youth in food advertising: age limit raised to 16

    As of 1 January 2026, food companies, retailers, restaurant chains and advertising stakehold...
    May 27, 2025
    Anne-Laure de Hults
    News
    Belgian Food Avdertising Code 2025.jpeg
Discover UBA Knowledge Hub

Master Classes

  1. Building a responsible business reputation that lasts

    What are the drivers of a responsible business reputation and how to manage it?

    Offline English
    Customer Experience Trends and Measurement.jpg
    Show event

  2. Influencer marketing

    How can I get influencers to share my messages?

    Offline English
    Influencer marketing
    Show event

  3. Customer experience: from measure to action

    How to successfully measure customer satisfaction and act upon it?

    Offline English
    Customer experience.jpg
    Show event
Discover the UBA Academy

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If your employer is a member of UBA, you get full access to our offerings and enjoy significant discounts.

Log in here Register here

Join our community

Being a member of UBA offers numerous benefits. Depending on your membership type, you will have free access to the full range of services or benefit from significant discounts on our training and events. The membership applies to the entire company, so all employees can take advantage of the benefits.

All about membership
Do you want to get the most out of your UBA membership? I’m happy to help you make the most of the benefits and strengthen your network. Not a member yet? I can also provide you with all the information you need without obligation.
Kristin Hannon

Sales & Loyalty manager

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These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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accept-cookies UBA

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cachekey UBA

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has_logged_in Vimeo - 10 weeks
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pbTrackId* UBA

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player Vimeo

Stores preferences for player controls (i.e. volume, stream quality, captions).

 1 year
ppms_privacy_* Piwik PRO

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 7 days
probase_notice UBA

Shows functional notifications to the visitor

 1 day
procurios-consent UBA

Saves the visitor's cookie consent

 6 months
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days
survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

 current session
vuid Vimeo

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These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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visitedcampaignBanner-* UBA

Stores the user preference regarding the display of a banner.

 1 week

Analytical cookies 7 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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Used to store a few details about the user such as the unique visitor ID

 13 months
_pk_ses* Piwik PRO

Short lived cookies used to temporarily store data for the visit

 30 minutes
stg_externalReferrer Piwik PRO

Stores an URL of a website that referred a visitor to your website.

 current session
stg_last_interaction Piwik PRO

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 1 year
stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

 1 year
stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

 30 minutes
stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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ARRAffinitySameSite Microsoft

When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.

 1 year
VstsSession Microsoft

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 5 months
WFESessionId Microsoft

This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

This is a unique anonymous session identifier cookie.

 current session
ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

 1 year
sp_landing Spotify

Required to ensure the functionality of the integrated Spotify plugin.

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sp_m Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days
sp_t Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days